Purpose Adolescent use of electronic cigarettes (e-cigarettes) has risen rapidly, which is
concerning given the health effects of e-cigarettes and youth susceptibility to nicotine …

Background The efficacy of e-cigarette prevention ads among adolescents has seldom been
studied. We examined the impact of ads from the The Real Cost vaping prevention media …

While the prevalence of combusted cigarette (CC) smoking among all other age groups of
US adults decreased between 2005 and 2020, the prevalence for those age≥ 55 years …

Objective Antismoking mass media campaigns have contributed to significant declines in
combustible tobacco use among young people. This study evaluates a national anti-e …

Introduction Young adults'e-cigarette use is associated with perceptions that e-cigarettes are
less harmful or addictive than cigarettes, socially acceptable, and appealing. This study …

Perceived message effectiveness (PME) is commonly used in health communication
research and practice, yet there has been a dearth of studies comparing different …

Background Youth e-cigarette use is a major public health concern. Large-scale tobacco
prevention campaigns are a proven strategy to prevent tobacco use. There is a gap in …

Abstract In 2020, almost 20% of high school students reported current e-cigarette use. Mass
media tobacco prevention campaigns are effective for preventing tobacco use among youth …

Introduction Federal, state, local, and non-government officials have developed and
implemented a variety of vaping prevention messages to curtail the vaping epidemic among …

Electronic cigarettes are the most widely used tobacco product among youth in the United
States. Although rapidly growing, research on effective message strategies for e-cigarette …