Drawing upon technology acceptance model (TAM), this study investigates the antecedents
and consequences of consumers' attitude toward social commerce sites. In addition to the …

The company benefits greatly from online word-of-mouth (OWM) for its products through e-
commerce platforms. However, previous research neglects the critical influence mechanism …

온라인 쇼핑 시장 경쟁이 심화되면서 온라인 쇼핑 플랫폼 사업자간 경쟁은 판매자 확보
경쟁으로 이어지고 있다. 이에 본 연구는 국내 온라인 쇼핑 플랫폼 가운데 판매자들이 선호하는 …

Customer loyalty is a vital issue for the success and sustainability of tourism industry. In
addition, the concept of affiliate marketing internet business has become notable among …

The purpose of this research is to verify the sellers' preference of online shopping platform
and simple payment service among the Korean domestic online shopping platforms and …

The present study investigates a list of technological and social proof attributes with
corresponding features that may enhance a shopping site's efficacy and reputation. A self …

Revenue maximization through improving click‐throughs is of great importance for price
comparison shopping services (PCSSs) whose revenues directly depend on the number of …

The phenomenon of online shopping through various internet media broadens the scopes of
studies in economics and psychology. The considerable factors which influence the …

The e-commerce adoption rate is not the same across countries, and there are significant
variations. While most technology adoption research has been carried out in on ecommerce …

This paper deals with the issues of building an intelligent sales portal. The portal features
include a price comparator, entering of individual offerings and requests for concrete and …