Recently, internal branding has gained relevance in the marketing literature because
researchers recognize that corporate brand management not only implicates external …

Internal marketing is a method of cultivating high-level employee performance. However, the
concept is marred with confusion due to the wide range of definitions and consequent …

The rapid spread of the COVID-19 pandemic has forced organizations to impose physical
distancing restrictions on employees and to practice teleworking on a large scale. Adapting …

Service beyond the status quo: the ripple effect of corporate social responsibility and internal
marketing on employee's customer-oriented behavior | Emerald Insight Books and journals …

Purpose The purpose of this study was to assess whether internal marketing tends to
influence the perception of bank employees regarding the strategic orientations of banks …

Providing quality healthcare services through health promotion activities to patients, hospital-
based professionals and the wider community is the goal of the health promoting hospital …

Purpose Workplace incivility (WI) has been extensively studied. However, less is known
about how WI spills over into employees' lives. Building on the work-home resources model …

Purpose This study aims to address two relatively unexplored issues in banking service
literature. The first relates to the impact of co-creation behaviors of frontline employees …

Purpose The aim of this paper is to understand the importance of endomarketing in
organizations and whether internal strategies are essential in the management of human …

Purpose This study aims to propose and examine a research model where work
engagement mediates the impacts of high-involvement work practices (HIWPs) on bank …