Grey zone in–greenwash out. A review of greenwashing research and implications for the voluntary-mandatory transition of CSR
As public concern over greenwashing has grown in the last two decades, academic
research has increased correspondingly, and there is now a substantial body of research …
research has increased correspondingly, and there is now a substantial body of research …
Corporate social responsibility decoupling: a systematic literature review and future research agenda
Purpose This paper aims to synthesize the corporate social responsibility decoupling
(CSRD) literature, CSRD's causes and consequences and discuss other organizational …
(CSRD) literature, CSRD's causes and consequences and discuss other organizational …
Effects of greenwashing on financial performance: Moderation through local environmental regulation and media coverage
W Li, W Li, V Seppänen… - Business strategy and the …, 2023 - Wiley Online Library
Recent research suggests that the effect of greenwashing and corporate financial
performance (CFP) is ambiguous. This call for study the contextual factors that create …
performance (CFP) is ambiguous. This call for study the contextual factors that create …
Perceived greenwashing: the effects of green marketing on environmental and product perceptions
S Szabo, J Webster - Journal of business ethics, 2021 - Springer
Many firms are striving to improve their environmental positions by presenting their
environmental efforts to the public. To do so, they are applying green marketing strategies to …
environmental efforts to the public. To do so, they are applying green marketing strategies to …
Greenwashing and environmental communication: Effects on stakeholders' perceptions
Abstract Since the first Earth Day in the 1970s, corporate environmental performance has
increased dramatically, and cases of greenwashing have increased sharply. The term …
increased dramatically, and cases of greenwashing have increased sharply. The term …
The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern
L Zhang, D Li, C Cao, S Huang - Journal of cleaner production, 2018 - Elsevier
With consumers' increasing awareness of environmental problems, green marketing is
becoming an important approach for firms to gain a competitive advantage. However, green …
becoming an important approach for firms to gain a competitive advantage. However, green …
Impact of green marketing, greenwashing and green confusion on green brand equity
Purpose This study aims to examine the negative effects of excessive product packaging
(EPP), greenwashing and green confusion on green brand equity (GBE). Furthermore, the …
(EPP), greenwashing and green confusion on green brand equity (GBE). Furthermore, the …
Greenwash and green purchase intention: The mediating role of green skepticism
Along with the acceleration of green marketing in recent years, greenwash has been utilized
by firms to get ahead of their rivals. Underpinned by the cognition–affect–behavior (CAB) …
by firms to get ahead of their rivals. Underpinned by the cognition–affect–behavior (CAB) …
Green lies and their effect on intention to invest
The article explores the consequences of greenwashing deceptions on intention to invest. It
analyses whether the presence of a greenwashing lie to stakeholders is detrimental to …
analyses whether the presence of a greenwashing lie to stakeholders is detrimental to …
Greenwashing in hotels: A structural model of trust and behavioral intentions
This study developed a model linking perceived greenwashing, green trust, intention to
revisit, intention to participate, and intention to spread negative word of mouth, based on …
revisit, intention to participate, and intention to spread negative word of mouth, based on …