Modeling the influence of critical factors on the adoption of green energy technologies
Green energy technologies (GETs) are environmentally friendly in nature, making a
promising contribution to attaining net-zero carbon goals. Although the Pakistani …
promising contribution to attaining net-zero carbon goals. Although the Pakistani …
Theory of consumption values in consumer behaviour research: A review and future research agenda
C Tanrikulu - International Journal of Consumer Studies, 2021 - Wiley Online Library
Current marketing philosophy is value‐oriented, whereas marketing theory explaining value
from the consumer perspective is limited. The theory of consumption value (TCV) is a …
from the consumer perspective is limited. The theory of consumption value (TCV) is a …
Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular …
S Bag, JHC Pretorius, S Gupta, YK Dwivedi - … Forecasting and Social …, 2021 - Elsevier
The significance of big data analytics-powered artificial intelligence has grown in recent
years. The literature indicates that big data analytics-powered artificial intelligence has the …
years. The literature indicates that big data analytics-powered artificial intelligence has the …
Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement
This study aims to understand the consumption values that positively influence the adoption
of mobile payment apps (MPAs). The theory of consumption values and two more constructs …
of mobile payment apps (MPAs). The theory of consumption values and two more constructs …
Do environmental knowledge and green trust matter for purchase intention of eco-friendly home appliances? An application of extended theory of planned behavior
This study aims to identify the determinants of consumers' intentions to buy eco-friendly
appliances for their households. This research scrutinizes the linkage between …
appliances for their households. This research scrutinizes the linkage between …
Environmental awareness, firm sustainability exposure and green consumption behaviors
This study aims to investigate the potential effects of corporate environmental sustainability
reporting on green consumerism. The study employed both primary and secondary data …
reporting on green consumerism. The study employed both primary and secondary data …
Adoption of energy-efficient home appliances: Extending the theory of planned behavior
This research applies an extended theory of planned behavior (TPB) to empirically
investigate consumers' intentions in Pakistan to purchase energy-efficient appliances …
investigate consumers' intentions in Pakistan to purchase energy-efficient appliances …
A systematic literature review on the enablers of green marketing adoption: Consumer perspective
As the issue of environmental concern and sustainability is becoming crucial for
organizations, it is becoming essential to understand the consumers green marketing …
organizations, it is becoming essential to understand the consumers green marketing …
Understanding the antecedents of organic food consumption in Pakistan: Moderating role of food neophobia
Environmental and health problems have increased the interest of researchers and
practitioners in investigating the factors that affect organic food consumption. However, little …
practitioners in investigating the factors that affect organic food consumption. However, little …
Integrating green business strategies and green competencies to enhance green innovation: Evidence from manufacturing firms of Pakistan
Green innovation has become a norm and crucial element of success for modern firms.
Manufacturing firms come up with alternative ideas to achieve green innovation. This study …
Manufacturing firms come up with alternative ideas to achieve green innovation. This study …