Determinants of Malaysian Urban Consumers' Purchase Intention toward Ready-to-eat Food
SK Rosli, SZ Sahak - Environment-Behaviour Proceedings Journal, 2024 - ebpj.e-iph.co.uk
Ready-to-eat food (RTE) refers to meals or food prepared or cooked in advance, with no
further cooking or preparation required before being eaten. This study examines the factors …
further cooking or preparation required before being eaten. This study examines the factors …