The role of consumer data in marketing: A research agenda

L Blasco-Arcas, HHM Lee, MN Kastanakis… - Journal of business …, 2022 - Elsevier
Increased access to various kinds of consumer data has opened up new avenues of value
creation for companies, but it also poses new challenges. The proliferation of digital data …

The effect of virtual reality on the marketing of residential property

C Xiong, KS Cheung, DS Levy, M Allen - Housing Studies, 2024 - Taylor & Francis
Property technology has ushered in new possibilities for the real estate industry, including
the use of virtual reality (VR) technologies by real estate agents when marketing properties …

Unfolding touristification in retail landscapes: Evidence from rent gaps on high street retail

KS Cheung, CY Yiu - Tourism Geographies, 2023 - Taylor & Francis
Touristification is an emerging concept used to enable the understanding of how various
stakeholders interfere and transform a neighbourhood through tourist activities. This study …

The Costs of Construction and Housing Prices: A Full-Cost Pricing or Tendering Theory?

Y Guan, KS Cheung - Buildings, 2023 - mdpi.com
While construction costs and housing prices are implicitly examined in the construction
economics literature, dedicated studies on their theoretical underpinning are rare. In this …

Co-Living at Its Best—An Empirical Study of Economies of Scale, Building Age, and Amenities of Housing Estates in Hong Kong

Z Chen, KS Cheung, D Tsang, CY Yiu - Buildings, 2023 - mdpi.com
Co-living is commonly considered as an arrangement for rental housing. However, co-living
in housing estates by sharing common amenities among co-owners has been practiced for …

The Implementation of Virtual Reality (VR) Technology in Real Estate Industry

K Sahray, AS Sukereman, SH Rosman… - Planning …, 2023 - planningmalaysia.org
COVID-19 pandemic impact has accelerated the real estate industry to adopt technology
evolution quickly. Due to the normalisation changes from the pandemic, all the physical real …

The impact of covid-19 on the use of modern technologies by real estate brokers

K Kania, Ł Kmieć - Real Estate Management and Valuation, 2022 - sciendo.com
Real estate brokerage is the activity of matching parties to a real estate transaction. Due to
the increasing ease of access to offers posted by sellers and landlords, various challenges …

Disentangling the Modifiable Areal Unit Problem in Housing Density and Price Associations

KS Cheung, CW Sham, CY Yiu - Buildings, 2024 - mdpi.com
Urban planning education must address the Modifiable Areal Unit Problem (MAUP) to
comprehend the critical impact of urban density on sustainable city development …

Exploring the Role of Omni-channel Marketing in the Retail Environment from a Shopper Perspective

LH Li, W Cheung, T Wing Sze - Available at SSRN 4240229, 2022 - papers.ssrn.com
Purpose–Omni-channel marketing in the retail environment involves the integration of multi-
channel marketing activities to provide a unified and holistic shopping experience to …

Brand Image, Harga, Lokasi, Desain dan Channel Distribution terhadap Keputusan Pembelian Properti di Citragrand Semarang

YN Sugiyanto… - Journal of Management …, 2024 - journal.ipm2kpe.or.id
Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi keputusan
pembelian di Perumahan CitraGrand Semarang, dengan fokus pada lima variabel: brand …