The role of consumer data in marketing: A research agenda
Increased access to various kinds of consumer data has opened up new avenues of value
creation for companies, but it also poses new challenges. The proliferation of digital data …
creation for companies, but it also poses new challenges. The proliferation of digital data …
The effect of virtual reality on the marketing of residential property
Property technology has ushered in new possibilities for the real estate industry, including
the use of virtual reality (VR) technologies by real estate agents when marketing properties …
the use of virtual reality (VR) technologies by real estate agents when marketing properties …
Unfolding touristification in retail landscapes: Evidence from rent gaps on high street retail
Touristification is an emerging concept used to enable the understanding of how various
stakeholders interfere and transform a neighbourhood through tourist activities. This study …
stakeholders interfere and transform a neighbourhood through tourist activities. This study …
The Costs of Construction and Housing Prices: A Full-Cost Pricing or Tendering Theory?
While construction costs and housing prices are implicitly examined in the construction
economics literature, dedicated studies on their theoretical underpinning are rare. In this …
economics literature, dedicated studies on their theoretical underpinning are rare. In this …
Co-Living at Its Best—An Empirical Study of Economies of Scale, Building Age, and Amenities of Housing Estates in Hong Kong
Co-living is commonly considered as an arrangement for rental housing. However, co-living
in housing estates by sharing common amenities among co-owners has been practiced for …
in housing estates by sharing common amenities among co-owners has been practiced for …
The Implementation of Virtual Reality (VR) Technology in Real Estate Industry
K Sahray, AS Sukereman, SH Rosman… - Planning …, 2023 - planningmalaysia.org
COVID-19 pandemic impact has accelerated the real estate industry to adopt technology
evolution quickly. Due to the normalisation changes from the pandemic, all the physical real …
evolution quickly. Due to the normalisation changes from the pandemic, all the physical real …
The impact of covid-19 on the use of modern technologies by real estate brokers
K Kania, Ł Kmieć - Real Estate Management and Valuation, 2022 - sciendo.com
Real estate brokerage is the activity of matching parties to a real estate transaction. Due to
the increasing ease of access to offers posted by sellers and landlords, various challenges …
the increasing ease of access to offers posted by sellers and landlords, various challenges …
Disentangling the Modifiable Areal Unit Problem in Housing Density and Price Associations
Urban planning education must address the Modifiable Areal Unit Problem (MAUP) to
comprehend the critical impact of urban density on sustainable city development …
comprehend the critical impact of urban density on sustainable city development …
Exploring the Role of Omni-channel Marketing in the Retail Environment from a Shopper Perspective
Purpose–Omni-channel marketing in the retail environment involves the integration of multi-
channel marketing activities to provide a unified and holistic shopping experience to …
channel marketing activities to provide a unified and holistic shopping experience to …
Brand Image, Harga, Lokasi, Desain dan Channel Distribution terhadap Keputusan Pembelian Properti di Citragrand Semarang
YN Sugiyanto… - Journal of Management …, 2024 - journal.ipm2kpe.or.id
Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi keputusan
pembelian di Perumahan CitraGrand Semarang, dengan fokus pada lima variabel: brand …
pembelian di Perumahan CitraGrand Semarang, dengan fokus pada lima variabel: brand …