[PDF][PDF] Impact of digital marketing on purchase intention

SS Nawaz, M Kaldeen - International Journal of Advanced …, 2020 - researchgate.net
Digital marketing is one of the most popular marketing approaches used by companies
specifically through social media and email marketing. On top of their ease of use and …

Promoting sustainable tourist behavior through promotional marketing

N Devkota, K Gajdka, R Siwakoti, M Klímová… - Journal of Tourism and …, 2023 - jots.cz
This study aims to investigate the current state of Bhaktapur, Nepal, as a tourist destination
and how promotional marketing strategies can be used to increase the number of tourists …

Digital marketing strategies and international patients' satisfaction: an empirical study in Jordanian health service industry

GA Al-Weshah, DF Kakeesh… - Studies of Applied …, 2021 - ojs.ual.es
The study aims at investigating the role of digital marketing strategies in enhancing
international patients' satisfaction in Jordanian healthcare industry. Specifically, the effect of …

[HTML][HTML] E-marketing implementation in small and medium-sized restaurants in Palestine

A Qashou, Y Saleh - Arab Economic and Business Journal, 2018 - Elsevier
This study investigates the factors affecting the acceptance and implementation of E-
marketing and its impact on marketing performance in small and medium-sized restaurants …

Application of Digital Marketing (social media and email marketing) and its Impact on Customer Engagement in Purchase Intention: a case study at PT. Soltius …

A Bismo, S Putra - 2019 International Conference on …, 2019 - ieeexplore.ieee.org
Along with the development of Internet and technology users in Indonesia, one of the
marketing approaches that can be use by company to approach customers is digital …

E-marketing practices from Jordanian tourism agencies perspectives: a qualitative evidence

G Al-Weshah - International Journal of Online Marketing (IJOM), 2018 - igi-global.com
The article aims at providing a deep understanding of electronic marketing practices and
investigating the current status of e-marketing (benefits, tools, and barriers) in Jordanian …

[HTML][HTML] Entendiendo la adopción de e-marketing en micros, pequeñas y medianas empresas mexicanas

LI Solano-Romo, JS Cortés-López… - Innovar, 2022 - scielo.org.co
El objetivo de este estudio es identificar los factores críticos para la adopción de e-
marketing en México, que no han sido validados en el contexto latinoamericano en el …

Motivaciones y barreras en la utilización de estrategias de e-marketing en pymes catalanas y el encaje del consumidor: el caso de la comarca del Alt Empordà

D Ewerth, M Girotto - Revista CEA, 2021 - siawebpr.itm.edu.co
Las respuestas por parte de las pequeñas y medianas empresas (pymes) en diferentes
contextos a la hora de adaptar y aplicar las herramientas digitales en sus estrategias de …

[PDF][PDF] Factors Influencing the Adoption of Social Media Marketing by Micro, Small, and Medium-sized Enterprises (MSMEs) of the Maldives and its Impact on MSME …

AA Rasheed, A Nafiz - International Journal of Social Research & …, 2022 - researchgate.net
This paper aims to investigate factors affecting the adoption of social media marketing by
Maldivian Micro, Small, and Medium-sized Enterprises (MSMEs) and their impact on MSME …

A mixed methods study to uncover the adoption potential of digital marketing in Indian SMEs

K Ahmad, N Pandey - Asian Journal of Economics, Business …, 2024 - archive.jibiology.com
The purpose of this study is to examine the current level of digital marketing adoption among
SMEs in India. It aims to assess the extent of adoption, identify challenges hindering …