This study aims to explore the role of customer knowledge management (CKM) and
satisfaction as antecedents of customer trust, and the mediating function of customer trust in …

This paper summarises the factors influencing consumer purchasing decisions and the
changes that these factors have undergone over the last 15 years. The research aimed to …

The purpose of this study is to provide an overview and analyze the following factors: price,
location, product diversity, and store atmosphere in the retail mix and halal awareness on …

In business landscape, companies attempt to meet stakeholders' expectations by publishing
their corporate social responsibility (CSR) information in specific reports. In fact, CSR reports …

Ageing in India is exponentially increasing due to the remarkable advancement. However,
the limited health care facilities, lack of trained manpower, absence of insurance products …

Tujuan penelitian adalah untuk menguji pengaruh tanggung jawab sosial perusahaan
(CSR), pemasaran media sosial (SMM), suasana toko, dan nilai yang dirasakan terhadap …

The proliferation of internet, social media, mobile applications, and other digital
communication technologies has permeated the daily routines of billions of individuals …

Digital marketing in real estate companies is a prominent trend due to superior network
infrastructure and rising smartphone usage in Malaysia. Digital marketing increased during …

In recent years, the demand for organic products has been on the rise, and consumers are
increasingly interested in purchasing organic food products due to their perceived health …

استهدف البحث الحالي دراسة تأثير التسويق الحسي على اتخاذ قرار الشراء للمستهلك بالتطبيق
على عملاء مطاعم الوجبات السريعة العالمية (كنتاكي، وماكدونالدز، وبيتزا هت، وهارديز، وتكا) في …‎