Online food delivery: A systematic synthesis of literature and a framework development

A Shankar, C Jebarajakirthy, P Nayal… - International Journal of …, 2022 - Elsevier
This study aims to systematically review the extant literature on online food delivery. The
literature on online food delivery is synthesised in terms of theories, contexts, methods …

Consumers' adoption of artificial intelligence and robotics in hospitality and tourism sector: literature review and future research agenda

P Goel, N Kaushik, B Sivathanu, R Pillai, J Vikas - Tourism Review, 2022 - emerald.com
Purpose The purpose of this study, a current systematic literature review, is to synthesize the
extant literature on consumers' adoption of artificial intelligence and robotics (AIR) in the …

Artificial intelligence in marketing: A meta‐analytic review

P Mehta, C Jebarajakirthy, HI Maseeh… - Psychology & …, 2022 - Wiley Online Library
This study synthesizes the artificial intelligence literature into a Meta‐analytic framework
based on the theory of reasoned action and the unified theory of acceptance and use of …

Value co-creation: a review of literature and future research agenda

V Saha, P Goyal, C Jebarajakirthy - Journal of Business & Industrial …, 2022 - emerald.com
Purpose The purpose of this paper is to present a systematic review of the available
literature on value co-creation (VCC) and provide insightful future directions for research in …

Place branding: A systematic literature review and future research agenda

S Swain, C Jebarajakirthy, BK Sharma… - Journal of Travel …, 2024 - journals.sagepub.com
This study aims to systematically review the place branding literature and comprehensively
synthesize the academic research in this domain. Accordingly, this study examines the …

Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment

S Gupta, RP Kanungo - Journal of Business Research, 2022 - Elsevier
The bottom of the pyramid (BOP) in every developing and frontier economy represents a
largely untapped segment of the market that is excluded from formal financial markets …

Impact of perceived value on the online purchase intention of base of the pyramid consumers

A Srivastava, S Mukherjee, B Datta… - International Journal of …, 2023 - Wiley Online Library
Despite the voluminous purchasing power of the consumers at the base of the pyramid
(BOP), substantial research has not been carried out on their online buying behaviour. This …

What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives

A Srivastava, P Thaichon - Asia Pacific Journal of Marketing and …, 2023 - emerald.com
Purpose This study conducts a systematic literature review to synthesize the extant literature
primarily on “online shopping consumer behavior” and to gain insight into “What drives …

Two decades of brand hate research: a review and research agenda

R Kumar, C Jebarajakirthy, HI Maseeh… - Marketing Intelligence …, 2023 - emerald.com
Purpose This review aims to synthesize the brand hate literature and suggest directions for
future research on brand hate. Design/methodology/approach This study adopted an …

[HTML][HTML] Children sustainable behaviour: A review and research agenda

ARS Hosany, S Hosany, H He - Journal of Business Research, 2022 - Elsevier
Adopting state-of-the-art practices, this article systematically reviews the extant body of
knowledge on children sustainable behaviour. Our review uncovers and synthesises core …