Social influence in the retail context: a contemporary review of the literature
JJ Argo, DW Dahl - Journal of Retailing, 2020 - Elsevier
In this article we review research from the past decade that explores how elements of social
influence in the bricks-and-mortar retail environment impact customers. We focus our …
influence in the bricks-and-mortar retail environment impact customers. We focus our …
How to measure persuasion knowledge
This study reviews the methods and measurements employed in research using the
Persuasion Knowledge Model (Friestad and Wright) across leading journals in advertising …
Persuasion Knowledge Model (Friestad and Wright) across leading journals in advertising …
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising
M De Veirman, L Hudders - International journal of advertising, 2020 - Taylor & Francis
Regulation prescribes that sponsored social media posts should clearly disclose their
material connection with brands. However, research on the impact of such disclosures is …
material connection with brands. However, research on the impact of such disclosures is …
Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising
Traditionally, the production and distribution of advertising material has relied on human
effort and analog tools. However, technological innovations have given the advertising …
effort and analog tools. However, technological innovations have given the advertising …
Frontline cyborgs at your service: How human enhancement technologies affect customer experiences in retail, sales, and service settings
Human enhancement technology (HET) is advancing a host of industries, yet it remains
limited in its retail, sales, and service applications. Soon, however, these technologies …
limited in its retail, sales, and service applications. Soon, however, these technologies …
[HTML][HTML] Strategies and motives for resistance to persuasion: An integrative framework
Persuasion is an important element of human communication. But in many situations, we
resist rather than embrace persuasive attempts. Resistance to persuasion has been studied …
resist rather than embrace persuasive attempts. Resistance to persuasion has been studied …
Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response
While sponsorship disclosure is proposed as a remedy for covert marketing, ie, tactics such
that the persuasive nature of the communication is not clear to consumers, little is known …
that the persuasive nature of the communication is not clear to consumers, little is known …
Using eye tracking to understand the effects of brand placement disclosure types in television programs
SC Boerman, EA Van Reijmersdal… - Journal of …, 2015 - Taylor & Francis
This eye tracking experiment (N= 149) investigates the influence of different ways of
disclosing brand placement on viewers' visual attention, the use of persuasion knowledge …
disclosing brand placement on viewers' visual attention, the use of persuasion knowledge …
An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Both marketers who use covert marketing tactics and those who seek to help consumers
deal with them assume that people will be less amenable to covert marketing appeals if they …
deal with them assume that people will be less amenable to covert marketing appeals if they …
What's done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
Purpose The purpose of this paper is to examine the impact of the type of disclosure used by
social media influencers on consumer evaluations of influencer transparency, product …
social media influencers on consumer evaluations of influencer transparency, product …