The complex situation of COVID-19 raises the need for coffee entrepreneurs to be more
innovative and apply strategies to enhance the attractiveness of coffee over other …

The plant-based alternative meat products market has attracted attention in recent years, as
the demand for these products has grown worldwide. To meet the needs of this promising …

Purpose The extensive brand associations research lacks organisation when it comes to the
used information cues. This paper aims to systematically map and categorise the brand …

The effects of electronic word of mouth on travel intention have been investigated
extensively. However, the interrelationships among electronic word-of-mouth …

Brand image assessment and maintenance are essential for branding. This paper constructs
an online data-driven quantitative brand image assessment method using the classic brand …

Coffee is a tremendously popular beverage throughout the world. According to recent
studies, consumption of this caffeinated drink is influenced, inter alia, by variables related to …

The study of student digital texts, generated during distance learning is an urgent scientific
and practical task, which involves specialists in various fields, ie linguistics, psychology …

Improvement of student services is increasingly important for institutions providing higher
education in today's competitive market. Consequently, leveraging the online content …

Abstract Within three years, Kopi Kenangan managed to increase sales and increase its
outlets to 324 outlets spread across 18 major cities throughout Indonesia. It is interesting to …

The consumption of local food, a major trend in industrialized countries around the world
has experienced an unprecedented craze in the pandemic context that we are experiencing …