Loyalty programs (LPs) are an important marketing instrument used to promote repeat
purchases and customer relationships. Although numerous studies have shed light on the …

Firms make large investments in loyalty programs (LPs) to build customer relationships with
customer loyalty as one of their primary goals. Despite the popularity of LPs, their …

As consumers' willingness to experience member subscription services has been
increasing, merchants are launching membership programs to boost retention and draw in …

Compared to text, photos are more conspicuous and suited for self-presentation. Although
other motivations, such as helping others, partly account for photo sharing in online reviews …

Purpose Loyalty programs are pervasive across service industries. However, the
examination of cross-customer effects represents a critical gap in the loyalty literature. To …

In today's fiercely competitive environment, firms are increasingly relying on loyalty
programs to influence customers' repeat purchase behavior. However, little is known about …

Drawing upon goal pursuit research and the social status literature, this paper examines an
important and yet unexplored issue in multi-tier loyalty programs (MTLPs): how to use tailor …

This study aims to conceptually diversify loyalty programme designs for a richer consumer
experience in airlines and hotels by framing loyalty programme rewards into four categories …

Loyalty programmes are crucial marketing tools for businesses to increase customer
engagement and retention. These programmes, sponsored by enterprises, offer rewards …

Gifts received with the purchase of a focal product are widely used as a tool aimed at
incentivizing sales. Yet, marketers still face many questions related to the effectiveness of …