Anthropomorphism refers to seeing non-human objects as humans. Recent research
suggests that anthropomorphizing objects could influence people's psychological and …

Loneliness is a complex set of aversive feelings that arises when people perceive that their
belongingness needs are not being met. Usually, these feelings of loneliness are temporary …

Artificial intelligence of things technology provides smart surveillance capability for personal
data digitalization. It will invade individuals' information, physical, and social spaces and …

Conversational agents (CAs) are natural language user interfaces that emulate human-to-
human communication. Because of this emulation, research on CAs is inseparably linked to …

Consumer robots are technically evolving and have a growing presence in our daily lives
with enhanced interactive capabilities. While there is insightful literature on robot adoption …

Anthropomorphism is the attribution of human characteristics to a non-human object. Past
research shows that anthropomorphism changes how we perceive objects (eg, believing …

From computers to cars to cell phones, consumers interact with inanimate objects on a daily
basis. Despite being mindless machines, consumers nevertheless routinely attribute …

Anthropomorphism, or imbuing nonhuman entities with human traits, is widely prevalent in
the marketplace. The last decade of consumer research demonstrates that when imbued …

Anthropomorphism nests in both, persuasion, and marketing communications. This research
examines anthropomorphized digital advertising brand message frames as either a servant …

Purpose Given the growing prominence of voice-activated artificial intelligent devices (VAIs)
as the strategic market-facing technology for grocery purchases, this article aims to bring …