Eco-design packaging is viewed as a packaging innovation strategy for greater eco-
efficiency through incorporating environmental and/or social concerns into its life cycle …

The advancement of mobile technology and the increasing importance of health promote the
boom in mobile health services (MHS) around the world. Although there have been several …

This paper assesses the societal benefit of transformative consumer research (TCR) through
a descriptive review of articles published in the special issues associated with the TCR …

Background With the rapid development of the metaverse and the problem of non-
attendance in traditional rehabilitation, virtual reality in telerehabilitation has become …

Purpose Mobile health service (MHS) can provide users with convenient health services and
information to reduce their medical costs from aging or other health issues. Previous studies …

This paper examines the impact of consumer confusion on nutrition knowledge, literacy, and
dietary behavior. While previous research largely focuses on understanding why consumers …

Fundamental to emerging theories of value cocreation is a developing awareness that value
emerges in networks. Service networks form to address issues for those in need, and value …

Over the last decade, social marketing has moved away from traditional marketing
management approaches towards service-oriented theory, integrating concepts from other …

The authors draw from psychology, neuroscience, and consumer behavior to explain how
mindfulness as a trait and practice affects people's cognitive processing and behavior. An …

Individuals set health goals all the time, but sometimes their intentions are not translated into
actions. Even when authors like posit that individuals have the resources and skills needed …