Recommendations for using the case study method in international business research.

T Vissak - Qualitative Report, 2010 - ERIC
The case study method has not been as frequently used in international business (IB)
research as quantitative methods. Moreover, it has been sometimes misused and quite often …

Archival research: A neglected method in organization studies

R Das, KK Jain, SK Mishra - Benchmarking: An International Journal, 2018 - emerald.com
Purpose Archival research is a much under-rated and under-utilized method of research in
management studies. Yet multi-disciplinary undertakings being observed in recent times …

[HTML][HTML] The development of international e-commerce in retail SMEs: An effectuation perspective

D Tolstoy, ER Nordman, SM Hånell, N Özbek - Journal of World Business, 2021 - Elsevier
There is an urgent need in the field of international entrepreneurship to elucidate how SMEs
can pursue new opportunities in a digital international business environment. The purpose …

Doing research in the business world

DE Gray - 2019 - torrossa.com
Untitled Page 1 Page 2 DOING RESEARCH BUSINESS WORLD IN THE Page 3 Sara Miller
McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge …

COVID-19 and business renewal: Lessons and insights from the global airline industry

J Amankwah-Amoah, Z Khan, ELC Osabutey - International Business …, 2021 - Elsevier
The emergence of the COVID-19 pandemic has adversely affected the fortunes of multiple
companies around the globe. Accordingly, questions are increasingly being asked about …

Qualitative research in marketing: what can academics do better?

JM Crick - Journal of Strategic Marketing, 2021 - Taylor & Francis
Qualitative research is designed to generate in-depth and subjective findings to build theory.
Combined with the quantitative bias of top-tier journals, many qualitative researchers do not …

[HTML][HTML] Introducing the eventful temporality of historical research into international business

S Decker - Journal of World Business, 2022 - Elsevier
Historical research represents an alternative understanding of temporality that can
contribute to greater methodological and theoretical plurality in international business (IB) …

The role of context in case study selection: An international business perspective

K Poulis, E Poulis, E Plakoyiannaki - International Business Review, 2013 - Elsevier
The extant methodological literature has challenged case selection in qualitative case study
research for being arbitrary or relying too much on convenience logic. This paper aims to …

'Good'case research in industrial marketing: Insights from research practice

R Piekkari, E Plakoyiannaki, C Welch - Industrial Marketing Management, 2010 - Elsevier
The purpose of this article is to contribute to the emerging debate about the use of the case
methodology in industrial marketing. We conducted a content analysis of the 145 case …

SME internationalization: How does the opportunity-based international entrepreneurial culture matter?

P Dimitratos, JE Johnson, E Plakoyiannaki… - International Business …, 2016 - Elsevier
We employ the opportunity-based international entrepreneurial culture (IEC) comprehensive
notion that draws upon the opportunity-based view (OBV). The OBV supports the idea that …