Virtual influencer (VI) marketing has become increasingly prevalent on social media with the
evolving landscape of digitalisation. However, the use of VIs in tourism has received limited …

Visual-based social media are growing exponentially and have become an integrated part
of the customer engagement strategy of many brands. Prior work points to the textual …

Social media use continues to grow and is especially prevalent among young adults. It is
surprising then that, in spite of this enhanced interconnectivity, young adults may be lonelier …

Existing research demonstrates a relationship between social networking site (SNS) use
and body-related concerns and disordered eating amongst females. Preliminary evidence …

This article explores interpersonal meaning in social media photographs, using the
representation of motherhood in Instagram images as a case study. It investigates the visual …

In a crowded social media marketplace, restaurants often try to stand out by showcasing
elaborate “Instagrammable” foods. Using an image classification machine learning …

Social media has become an important tool in establishing relationships between
companies and customers. However, creating effective content for social media marketing …

The article aims to analyze the forms of engagement generated from the endorsement of
products by digital influencers on Instagram, considering the characteristics of their online …

Social media has provided endless opportunities for marketers, fuelling their desire to learn
more about their consumers through this dynamic online environment. Yet many …

The spread of misinformation on social media has become a major societal issue during
recent years. In this work, we used the ongoing COVID‐19 pandemic as a case study to …