[HTML][HTML] Social commerce—state-of-the-art and future research directions
In recent years, social commerce evolved into an emerging phenomenon of global interest
for marketers, businesses, and researchers alike. In light of this development, it is not …
for marketers, businesses, and researchers alike. In light of this development, it is not …
The effect of social commerce attributes on customer engagement: an empirical investigation
Purpose Social commerce (s-commerce) offers community-based platforms that facilitate
customer-to-customer interactions and the development of customers' social shopping …
customer-to-customer interactions and the development of customers' social shopping …
[PDF][PDF] Stay home and shop together
Advanced technologies such as the Internet and social media have transformed business
models and spawned a myriad of innovative business practices that challenge traditional …
models and spawned a myriad of innovative business practices that challenge traditional …
Gamification as an engagement tool in e-learning websites.
S Rebelo, P Isaías - Journal of Information Technology …, 2020 - search.ebscohost.com
Abstract Aim/Purpose As e-Learning becomes increasingly pervasive, students'
engagement in online settings emerges as a central challenge, as it is often more …
engagement in online settings emerges as a central challenge, as it is often more …
Translating theory into methodological practice
H O'Brien - … matters: Cross-disciplinary perspectives of user …, 2016 - Springer
This chapter focuses on the User Engagement Scale (UES), a 31 item experiential
questionnaire that measures six dimensions of user engagement: novelty, felt involvement …
questionnaire that measures six dimensions of user engagement: novelty, felt involvement …
Experiential value in group browsing of curios on EBay and in-person: implications for future platform design
eBay is the world's largest auction site, with a variety of antique, vintage and one-off items
listed. In-person shopping for these frequently takes place within markets and antiques fairs …
listed. In-person shopping for these frequently takes place within markets and antiques fairs …
Modeling antecedents of user engagement
HL O'Brien, J McKay - The handbook of communication …, 2018 - Wiley Online Library
This chapter seeks to provide an overview of engagement antecedents, or factors that
influence engagement. This work is not exhaustive, but will provide the reader with both a …
influence engagement. This work is not exhaustive, but will provide the reader with both a …
[PDF][PDF] Selecting technologies for social commerce: towards a systematic method
T Friedrich, S Overhage, S Schlauderer, H Eggs - 2015 - researchgate.net
Social commerce, the use of social media in e-commerce, has become increasingly popular
in research and practice. As social commerce initiatives are enabled by technologies, their …
in research and practice. As social commerce initiatives are enabled by technologies, their …
The social dimension of mobile commerce–Engaging customers through group purchase
Social commerce and mobile commerce have become increasingly popular in recent years
because they enhance customer's shopping process and increase businesses' revenue …
because they enhance customer's shopping process and increase businesses' revenue …
Interactive Experience of Collaborative Online Shopping: Real-Time Interaction and Communication
MR Esfidani, B Izadi - The Palgrave Handbook of Interactive Marketing, 2023 - Springer
Businesses have recently adopted collaborative online shopping (COS) technologies to
provide the same level of service to customers as they do in-store. Individuals' interactions …
provide the same level of service to customers as they do in-store. Individuals' interactions …