Sensory attributes of malt drinks and consumer purchase decisions
This paper examined the influence of visual, gustatory, tactile, and olfactory attributes of malt
brands on consumer purchase in Nigeria. The study adopted a quantitative research design …
brands on consumer purchase in Nigeria. The study adopted a quantitative research design …
[PDF][PDF] THE IMPACT OF SENSORY MARKETING ON CONSUMER'S BUYING BEHAVIOR OF COFFEE SHOPS IN MANADO
SL Natalia, DPE Saerang… - Jurnal EMBA: Jurnal …, 2023 - ejournal.unsrat.ac.id
ISSN 2303-1174 SL Natalia., DPE Saerang., SJC Wangke 1319 Jurnal EMBA Vol. 11 No. 1
Januari 2023, Hal. 1319-13 Page 1 ISSN 2303-1174 SL Natalia., DPE Saerang., SJC Wangke …
Januari 2023, Hal. 1319-13 Page 1 ISSN 2303-1174 SL Natalia., DPE Saerang., SJC Wangke …
[PDF][PDF] Assessing multisensory attributes of malt drinks and consumer purchase decisions in South-Eastern Nigeria
Competition has increased due to the proliferation of different brands of malt drinks in
Nigeria. Thus, manufacturers and brand managers of malt drinks need to explore strategic …
Nigeria. Thus, manufacturers and brand managers of malt drinks need to explore strategic …
Employ sensory marketing as a tool to stimulate buying behavior And its relationship to brand loyalty A field study on international fast food restaurants clients in Egypt
A Albert - Journal of Mass Communication Research, 2021 - jsb.journals.ekb.eg
The study aimed to evaluate the effectiveness of sensory marketing strategies at fast-food
restaurants on purchasing behavior and brand loyalty. By defining the dimensions of the use …
restaurants on purchasing behavior and brand loyalty. By defining the dimensions of the use …
Sensory Brand Experience: An Empirical Literature Survey
U Rathnayaka - Available at SSRN 4016361, 2022 - papers.ssrn.com
In recent years, sensory marketing has become an interesting topic for scholars because
many companies' products and services got benefited through marketing based on the …
many companies' products and services got benefited through marketing based on the …
[PDF][PDF] Influencing Costumer Perception in a Restaurant Business through Auditory/Music Marketing Strategies
AG Ikwundu - … of Marketing and Consumer Research. https …, 2021 - pdfs.semanticscholar.org
The feelings that accompany the use of a product often determines people's continual usage
of a particular brand or otherwise. Thus, this study examined the influence of costumer …
of a particular brand or otherwise. Thus, this study examined the influence of costumer …
Marketing relacional y ventas en la empresa “La Gruta del Cristal” EIRL 2023
MO Vallejos Cercado - 2024 - repositorio.uss.edu.pe
La investigación titulada MARKETING RELACIONAL Y VENTAS EN LA EMPRESA “LA
GRUTA DEL CRISTAL” EIRL 2023, tuvo como objetivo general determinar la influencia del …
GRUTA DEL CRISTAL” EIRL 2023, tuvo como objetivo general determinar la influencia del …
[PDF][PDF] Internetinio jutiminio marketingo poveikio vartotojų apsisprendimui pirkti kibernetinio saugumo produktus modeliavimas
G Kaminskienė - 2023 - vdu.lt
SANTRAUKA XXI amžiuje organizacijos didžiuliais informacijos kiekiais, ryškiomis
reklamomis ar kitais dirgikliai, trikdo vartotoją taip stengiantis atkreipti jo dėmesį. Šiai dienai …
reklamomis ar kitais dirgikliai, trikdo vartotoją taip stengiantis atkreipti jo dėmesį. Šiai dienai …
[PDF][PDF] Improving Filipino restaurant management in Thailand to increase the wellbeing of Overseas Filipino workers (OFWs)
GLD Marquez, IA Jamieson - 2022 - ethesisarchive.library.tu.ac.th
Individuals' wellbeing can be greatly influenced by their surroundings and how they are
treated by others. This research focuses in particular on how the design, customer-care …
treated by others. This research focuses in particular on how the design, customer-care …
Mix sensorial y su influencia en la experiencia de compra en el patio de comidas del Mall Plaza Arequipa 2022
LM Ramirez Pozo, CA Valdivia Grande - 2022 - repositorio.ucv.edu.pe
El objetivo principal de la investigación fue determinar la influencia del mix sensorial en la
experiencia de compra en el patio de comidas del Mall Plaza Arequipa 2022. Siendo una …
experiencia de compra en el patio de comidas del Mall Plaza Arequipa 2022. Siendo una …