This contribution offers a systematic and complete overview of the scientific literature in the
field of place marketing and place branding research. A total of 1172 articles published …

Purpose Although place branding (PB) has been researched and practised for several
years, the number of studies examining the role of internal stakeholders is still limited. The …

Purpose City branding has gained popularity as governance strategy. However, the
academic underpinning is still poor, and city branding needs a more critical …

Since the 1990s, city branding has become a key factor in urban development policies.
Cities all over the world take specific actions to manipulate the imagery and the perceptions …

The article looks at the evolution of urban branding in the city of Turin, Italy, over a period of
about ten years. As reported in a previous article published in Cities, at the end of the …

Purpose Drawing on the service-dominant logic and taking a multi-stakeholder brand value
co-creation perspective, this paper aims to investigate whether positioning a place brand …

Place branding refers to the creation of value in space by reinforcing and representing place
assets in a cohesive manner, as a narrative image of the place itself. Such narratives of …

This article explores how place reputation is affected by two strategies that are frequently
incorporated in a strategic place branding framework. The first strategy is stimulating an …

Concerns have been raised that destination branding often overlooks the destination's
internal stakeholders, and in some cases, has resulted in a brand identity that does not …

This paper discusses the importance of co-created visual narratives in developing
participatory and inclusive place branding. We refer to the need for a socially responsible …