This dissertation investigates consumers' prepurchase evaluations of buying books offline
and online. It synthesizes the E-Commerce and perceived value literature to develop a …

This conceptual article applies the customer value (CV) concept in the context of green
marketing aiming to provide insights on the factors that motivate and/or hinder the …

In both marketing research and practice, the study of brands with a heritage as part of their
corporate brand identity has gained growing interest. However, better knowledge of the …

In the present paper, first the conceptual model of perceived value concept as a mediating
variable in tourist perceptions of hotel services is presented and afterwards tested with …

2.1 Krogotok trženja oziroma osnovne sestavine trženjskega upravljanja 16 2.2 Izdelčni in
storitveni trženjski splet 18 3.1 Pet ravni izdelka (čebulni koncept) 28 3.2 Zaznavanje cene z …

Abstract What is the Enterprise Architectures value and how it can be assessed and
demonstrated has been a topic subject to an interesting discussion among practitioners and …

Die Wettbewerbsprofilierung durch hybride Produkte erfordert ein tiefgehendes Verständnis
für ihren kundenseitig wahrgenommenen Wert, dem bei privaten Kauf-und industriellen …

The ever-growing competition in the market leads to a paradigm shift that started from a
competition on the basis of products, led to a competition based on problem solutions and …

Even when consumers have a positive attitude towards online shopping, these attitudes are
not automatically translated into regular shopping behaviour. The purpose of this paper is to …

This paper aims to test the relationships between design orientation and its implementation
with customer orientation and, consequently, company performance. Research model and …