Through a rigorous systematic narrative literature review process, this paper investigates the
complexities of destination branding for small tourism businesses in regional areas …

This research investigates the leverage of sports franchises by destination marketing
organisations for their tourism potential. Leverage in this instance is manifested by the …

Large-scale and mega sport events (SMEs), such as Olympic Games and FIFA World Cups,
have been more frequently hosted in emerging nations. Bidding and hosting SMEs is …

This study aimed to identify the practical and policy-based implications for the South African
sport tourism organisations by highlighting strategic approaches to rethinking sport tourism …

This study investigates the sentiment of social media user-generated content (UGC) when
an international, professional sport event is cancelled due to a crisis. The purpose is to …

Stakeholders of destinations play an important role in the development and function of
destination brands. They have increasingly recognised the importance of sport for the …

Geotourism is a profitable business that relies on different elements. The purpose of this
study was to investigate the impact of geotourism on destination brand selection with social …

Proponents often claim that bidding for and hosting sport events have an overall capacity to
generate a variety of benefits for cities and regions. Despite limited empirical evidence to …

This paper explores sport tourism and its contribution to local economic development in an
emerging destination context. Sport tourism events have been earmarked as having the …

Between 2011 and 2016, South Africa witnessed a threefold increase in the number of
official trail running events. Given South Africa's historical love affair with ultra-long-distance …