As a result of the advanced technological development, the businesses operations have
been involved within modern marketing activities to promote their products and services …

This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

This study aimed to test the impact of digital supply chains on lean manufacturing, the digital
supply chain was a multidimensional measurement composed of seven dimensions: Digital …

Adopting the Supply Chain Operations Reference (SCOR) model, this study aims at
investigating the impact of big data (volume, velocity, variety, veracity, and value) on supply …

The aim of this study is to validate the effects of three selected major drivers; namely
technological, marketing, and behavioral on online food delivery orientation. A conceptual …

This study develops a research framework to study the impact of green supply chains with
three dimensions, namely green purchasing, green manufacturing, and green marketing to …

Modern technologies require the need to analyze the opportunities for improving the
integration of digital technologies in CSR activities in the context of added values between …

Pasuruan is a city in the eastern part of Java Island, famous for its traditional drink brand,"
Jamu Kebonagung." Spices' distinctive taste and benefits as the main ingredient make this …

In the current pandemic scenario, healthcare data tends to be an important asset among
organizations. The major challenge is to handle the data effectively while maintaining the …

The purpose of this research is to look into the drivers that influence whether or not users will
use e-training. The research identified six elements that influence e-training intention to use …