Smartphone apps allow retailers to track the location of their customers and provide the
opportunity to reach them with location-based mobile ads. However, the efficacy of these …

The state-of-the-art literature at the interface between experimental and behavioral
economics and health economics is reviewed by identifying and discussing ten areas of …

Purpose Inspired by the dynamic changes in our daily lives enabled via quantified-self
technologies and the urgent need for more studies on the human-computer interaction …

Warning messages for electronic gaming machines (EGMs) have been mandated to
increase consumers' ability to make informed rational decisions and reduce excessive …

Purpose This paper aims to demonstrate that self-persuasion can be used as a marketing
technique to increase consumers' generosity and that the efficacy of this approach is …

Self-persuasion (self-generation of arguments) is often a more effective influence technique
than direct persuasion (providing arguments). However, the application of this technique in …

Research on warning labels printed on cigarette packages has shown that fear inducing
health warnings might provoke defensive responses. This study investigated whether …

In the present study we investigated whether differences in the sense of agency influenced
the effectiveness of both direct persuasion and self-persuasion techniques. By manipulating …

This study examines the effects of self-generated and other-generated electronic word-of-
mouth communication (eWOM) in inoculating individuals against potential misinformation. A …

Research demonstrated that by reformulating smoking warnings into questions, defensive
responses in smokers are reduced and smoking-related risk perception increases. We …