ABSTRACT he purpose of this paper is to investigate the importance of marketing
intelligence on strategic marketing planning using SWOT analysis for evaluation. Moreover …

Purpose–The paper seeks to explain how competitive intelligence officers can participate
more fully in strategy formulation and implementation, and how they can contribute to the …

Due to factors like technology and globalisation, the business environment has become
turbulent. To survive in such a turbulent environment, businesses must seek for a …

Abstract While Business Intelligence (BI) plays a critical role for businesses in terms of
organizational development and creating competitive advantages, many BI projects fail to …

Purpose–The purpose of this paper is to examine how furniture retailing firms in Greece
monitor competition and its effects on the formation of their strategies with respect to …

In order to understand competitive intelligence and management from an academic or
professional perspective, it is important to recognize its origins and development. By …

Cyber Security Management: A Governance, Risk and Compliance Framework by Peter
Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it …

The Holy Grail for most organisations is the successful attainment, and retention, of
inimitable competitive advantage. This book addresses the question of how to leverage the …

The business world is dynamic and unpredictable. To adapt and survive in this kind of
business environment, enterprises must implement competitive intelligence. Competitive …

While it is acknowledged that CI is important to SMEs, it is not being practiced optimally in
SMEs. The study of CI in SMEs has not been as well documented as it has been in larger …