Over the past fifty years, research on private label brand management has been growing
substantially. To understand what we have learned from the previously conducted research …

Considering the increase of the store brand's market share globally, the present study
addresses the following question:“Does the consumer product perceived quality influence …

With the increase in consumer awareness of sustainability and diversified retailer brands,
the conceptualizations and dimensions of brand loyalty are changing. Existing research …

The way consumers make decisions across online and offline channels according to their
perceptions of retailers׳ marketing practices is not well understood in the current literature. A …

Understanding factors that influence online shopping and managing consumer relationships
is not a trivial task for firms, considering the many pertinent factors that influence behavior …

Purpose–Private label brands of food products are an important component of many
consumers' purchases, as well as an integral element of the retail industry. The purpose of …

This study examines consumer-based brand equity of private-label branding and relative
significance of its dimensions in creating a strong private-label brand. Based on brand …

A key benefit of private labels for retailers is their potential to increase customers' store
loyalty. However, previous research has not examined how this relationship varies across …

This study examines the factors that are linked to consumer goods brands having unusually
high or low behavioral loyalty, after controlling for the association between brand size and …

Purpose Based on the cue utilization theory and congruity theory, the purpose of this paper
is to investigate the mediating effects of perceived quality on the relationships between …