This contribution offers a systematic and complete overview of the scientific literature in the
field of place marketing and place branding research. A total of 1172 articles published …

The purpose of this study was to analyze consumer or patient determinants of hospital brand
equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta …

Purpose This paper aims to examine the relationships between brand equity, customer
satisfaction and cultural distance for a tourism destination. The mediating role of customer …

The purpose of this study is to identify and analyze the role that restaurant practices play on
tourists' choices and specifically on city branding. It examines whether sustainability …

Our study aims to analyze factors determining the green brand equity (GBE) based on a
systematic literature review (SLR) according to the Preferred Reporting Items for Systematic …

Purpose How could a city, a region or a country succeed in its attempt to use sport to (re-)
define, position and promote itself? Consequently, what do jurisdictions and brand …

This article studies in how far participation of stakeholders enhances their active support for
place brands, conceptualized in this study as Brand Citizenship Behavior (BCB). Combining …

The expanding networks of information and communication technology (ICT) enabling the
connection of places, people and objects shape the reality of urban development nowadays …

Purpose The purpose of this study is to investigate the place brand building process based
on multi-stakeholder perceived value. It contributes to an understanding of how place …

Purpose The purpose of this paper is two-fold: to expand the understanding of brand equity
for places (eg countries, regions or cities) and propose two frameworks to increase its value …