THIS review attempts to synthesize recent currents of thought in consumer economics. The
focus is on the determination of total consumption (and saving) rather than on the allocation …

A survey of the econometric literature is undertaken to determine the duration of cumulative
advertising effect on sales. The surveyed studies yield conflicting estimates of the duration …

This book provides both an explanation of the inflation which has bedeviled economic policy
in the West since the end of World War II and a micro-economic theory to purge Keynesian …

This paper is concerned with testing for causation, using the Granger definition, in a
bivariate time-series context. It is argued that a sound and natural approach to such tests …

The goals of [the] book are to:(a) introduce a comprehensive communication-information
model that can serve as a resource for driving research in this area;(b) demonstrate the …

The current debate over the economics of advertising has long focused on two questions.
The first concerns the impact of advertising on the relative positions of large and small firms …

Within the advanced industrial countries oligopoly is now pretty ubiquitous. Given the
general presence of oligopoly we would expect some degree of market power to be a …

The fact that we inhabit a consumer society has incredibly far-reaching implications. Working
through the often controversial ideas of the consumer society's most influential theorists …

To review the literature on the economic effects of advertising is a formidable assignment:
hundreds of books and articles on the subject have appeared in recent years. I have …

Despite their obvious importance, not much marketing research focuses on how business-
cycle fluctuations affect individual companies and/or industries. Often, one only has …