Consumer well-being is a micromarketing concept that emphasizes on contributions of
marketing activities in social welfare. The major objective of the current study is to analyze …

Purpose The purpose of this study is to develop a typology of brand haters, depending on
their coping processes to the different stressful consumption situations, and associate these …

Purpose The purpose of this paper is to investigate the mediating effect of online reviewers'
affect (ORA) on the relationship between weather and online review ratings (ORR) …

Because of the proliferation of social media platforms, consumers can share both gratifying
and dreadful experiences with brands, and can voice their needs more openly and …

This study investigated the uncertainty, regret experience, and negative behavior intention of
fashion consumers according to the types of internet shopping malls. The data was obtained …

Purpose: The principal aim of this paper is to present a conceptual metamodel of customer
dissatisfaction, based on a review of the relevant literature. The metamodel includes a …

Research into consumer satisfaction levels have gone far enough for several years now,
however, much has not been done to reiterate how consumers will react and deal with their …

O presente estudo teve como objetivo modelar e quantificar o efeito do processo de
atribuição causal dos incidentes críticos, positivos e negativos, na qualidade da relação …