The upsurge of private label brands has allowed retailers to expand their product offerings.
However, these brands have been met with varying perceptions among consumers across …

For electronic commerce (e-commerce) consumers, it is impossible to evaluate the quality of
the products on offer as they are unable to physically test them before purchase. Therefore …

In a new retail landscape, retailers have realized that the most important engine to drive both
growth and profitability is strategically building private labels. The study investigates key …

The phenomenon of private label brands has been widely studied from various contexts,
with South Africa as no exception. The pervading economic climate across the globe, as a …

La forma en la que las personas realizan transacciones comerciales en su día a día ha
evolucionado exponencial y notablemente en las últimas décadas con el nacimiento del …

Perakendecilerin pazarda güçlü rekabet konumları raflarında sundukları markaların
çeşitliliğini de beraberinde getirmiştir. Özellikle sorumluluğunu üstlendikleri mağaza …

El estudio inicia realizando una revisión sistemática de la literatura existente respecto al
valor de marca, la intención de compra y sus relaciones, de lo cual se identificó que existen …

Tourists' purchase behaviours and habits have changed dramatically. They increasingly rely
on the internet to search for information, identify, compare, and purchase tourist products or …

Revenue loss to manufacturers of luxury goods suggests solutions to deterring
counterfeiting of luxury items might benefit from insights of purchasers. This quantitative …

Los productos de marca blanca han adquirido con los años una creciente relevancia en las
preferencias de los consumidores y en las políticas de gestión de los minoristas. El presente …