Literature Review: Digital Marketing: Increasing Consumer Growth and Loyalty

I Sani, SU Ady, N Sayidah - Journal of Economics, Management …, 2024 - abnus.org
This article aims to make empirical and theoretical contributions to the digital marketing
literature and data-driven strategies, and offer practical guidance for e-commerce …

Online newspaper subscriptions: using machine learning to reduce and understand customer churn

LM Belchior, N António, E Fernandes - Journal of Media Business …, 2024 - Taylor & Francis
Modelling customer loyalty has been a central issue in customer relationship management,
particularly in digital subscription business models. To guarantee news media sustainability …

Nostalgia for the Past: The Impact of Retro Advertisements Shared on Social Media on Brand Relationships and Purchase Intentions

M Gökerik - Güncel Pazarlama Yaklaşımları ve Araştırmaları … - dergipark.org.tr
Purpose: The aim of this study is to investigate how retro product advertisements shared on
social media influence consumers' perceptions of credibility, quality, and ease of …