[图书][B] Business Communication: Rethinking your professional practice for the post-digital age
P Hartley, C Bruckmann - 2008 - taylorfrancis.com
This is a wide-ranging, up-to-date introduction to modern business communication, which
integrates communication theory and practice and challenges many orthodox views of the …
integrates communication theory and practice and challenges many orthodox views of the …
Corporate communication management (CCM) and organisational performance: a review of the current literature, conceptual model and research propositions
Corporate communication received great attention from scholars and the business
community more than 40 years ago due to changes in global business environments. Many …
community more than 40 years ago due to changes in global business environments. Many …
Corporate communication practice and pedagogy at the dawn of the new millennium
MB Goodman - Corporate Communications: An International Journal, 2006 - emerald.com
Purpose–To explore the case for, and value of, corporate communication practice in
professional development. Design/methodology/approach–This article, based on the …
professional development. Design/methodology/approach–This article, based on the …
The conceptualization of the dimensionality of corporate communication management: a systematic literature review
L Baz, I Agirre-Aramburu, G Azanza - Journal of Management History, 2024 - emerald.com
Purpose This paper aims to develop a conceptual framework for comprehending and
identifying the dimensions of corporate communication management (CCM) over time. To …
identifying the dimensions of corporate communication management (CCM) over time. To …
Antecedents and consequences of corporate communication management (CCM) An agenda for future research
Purpose This paper aims to provide a degree of clarity on the corporate communication
management (CCM) concept, by building a conceptual framework that uncovers its …
management (CCM) concept, by building a conceptual framework that uncovers its …
Towards the professionalisation of public relations in Malaysia: Perception management and strategy development
Z Abdullah, T Threadgold - Public Relations Review, 2008 - Elsevier
The aim of this study is to explore how the status and standards of public relations as a
profession are perceived by the three main groups involved in public relations: academics …
profession are perceived by the three main groups involved in public relations: academics …
The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels
C Lages, L Simkin - European Journal of Marketing, 2003 - emerald.com
Public relations is variously defined: those within the PR sector tend to view their activities as
having strategic and corporate impact, while many marketers classify PR as little more than …
having strategic and corporate impact, while many marketers classify PR as little more than …
The dimensionality of corporate communication management (CCM) A qualitative study from practitioners' perspectives in Malaysia
Purpose This paper aims to investigate the conceptualisation of corporate communication
management (CCM) and its dimensionality from the practitioners' perspectives. It proposes …
management (CCM) and its dimensionality from the practitioners' perspectives. It proposes …
Corporate communication and strategic management: history, operational concept and integration
There are divergent views within the literature as to what is meant by corporate
communication. In this article, the authors discuss three main areas, which covered the …
communication. In this article, the authors discuss three main areas, which covered the …
Kuram ve uygulamada kurumsal iletişim
Ş Görkem - 2013 - acikbilim.yok.gov.tr
Bu çalışmada, Türkiye? deki büyük ölçekli kurumlarda kurumsal iletişimin nasıl
yapılandırıldığı, hangi faaliyet alanlarının ön plana çıktığı, hangi bütünleştirme araç ve …
yapılandırıldığı, hangi faaliyet alanlarının ön plana çıktığı, hangi bütünleştirme araç ve …