The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention
Purpose This study aims to answer an important question of how brand-related
communications, including advertising and sales promotion contents, which are …
communications, including advertising and sales promotion contents, which are …
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
This article presents a typology of the different ways in which consumers resist advertising,
and the tactics that can be used to counter or avoid such resistance. It brings together …
and the tactics that can be used to counter or avoid such resistance. It brings together …
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
Tourism organizations use social media to promote their destinations and attract new
customers. However, there is a challenge in how tourism organizations can choose or create …
customers. However, there is a challenge in how tourism organizations can choose or create …
How the destination short video affects the customers' attitude: The role of narrative transportation
X Cao, Z Qu, Y Liu, JJ Hu - Journal of Retailing and Consumer Services, 2021 - Elsevier
Short videos have been increasingly in demand recently while also holding promise for
tourism marketing. Many destination management organizations have tried to make short …
tourism marketing. Many destination management organizations have tried to make short …
The impact of voice assistants' intelligent attributes on consumer well-being: Findings from PLS-SEM and fsQCA
W Kang, B Shao - Journal of Retailing and Consumer Services, 2023 - Elsevier
The enhancement of consumer well-being is critical for technology companies in building
customer loyalty. Voice assistants (VAs), as the intelligent products launched by technology …
customer loyalty. Voice assistants (VAs), as the intelligent products launched by technology …
Artificial intelligence and the new forms of interaction: Who has the control when interacting with a chatbot?
Advances in artificial intelligence provide new tools of digital assistance that retailers can
use to support consumers while shopping. The aim of this research is to examine how …
use to support consumers while shopping. The aim of this research is to examine how …
Role of cognitive absorption in building user trust and experience
J Balakrishnan, YK Dwivedi - Psychology & Marketing, 2021 - Wiley Online Library
The growth of artificial intelligence (AI) and its applications in business has proliferated in
recent years. Businesses have started adopting various technology practices relevant to …
recent years. Businesses have started adopting various technology practices relevant to …
Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles
J Kim, S Kang, KH Lee - Journal of Business Research, 2021 - Elsevier
Digital marketing is leading the way in offering new features to reach, inform, engage, offer,
and sell products and services to customers, and is expected to continue to be at the …
and sell products and services to customers, and is expected to continue to be at the …
Chatbot advertising effectiveness: When does the message get through?
Chatbots on social networking sites are a recent innovation in computer-mediated marketing
communication. In this study, 245 Facebook users between 18 and 35 years of age (M age …
communication. In this study, 245 Facebook users between 18 and 35 years of age (M age …
Evaluating the influence of YouTube advertising for attraction of young customers
Nowadays, we have been faced with an increasing number of people who are spending
tremendous amounts of time all around the world on YouTube. To date, the factors that …
tremendous amounts of time all around the world on YouTube. To date, the factors that …