In July 2016, Pakistani social media celebrity Qandeel Baloch was asphyxiated by her
brother and gained posthumous celebrity in the West where her death was sensationally …

Purpose The study attempted to gauge the relative effectiveness of celebrity and product
image match-up in comparison to non-celebrity attractive endorsers for two distinct high …

This paper attempts to examine the effectiveness of celebrity endorsement for the sake of
achieving consumer buying intention in FMCG sector of Pakistan. While, different …

The social media become important in everybody's life and social media as a tool to explore
the world just by clicking on the phone or computer. Nowadays, many companies use the …

Fast foods companies in Zimbabwe have been outcompeting and outclassing each other in
using celebrity endorsers for their marketing communications. The study aimed to …

This study has focused on analysing the factors influencing the shopping motivation of
teenagers in relation to their intention to purchase licensed sports merchandise. It has …

The paper deals with the comparison of the impact of the use of athletes and bloggers in
marketing communication on purchasing preferences of individuals which belong to the so …

This paper aims to study the impact of celebrity endorsements on purchase intention in
Saudi Arabia. Questionnaire was developed using three independent variables Celebrity's …

The aim of this study was to investigate the role of celebrity endorsement and brand
awareness activities on the consumer purchasing situation of halal cosmetic products …

Penelitian ini bertujuan untuk mengetahui pengaruh athlete endorsement, persepsi harga,
dan kualitas produk terhadap keputusan pembelian sepatu basket lokal, serta pengaruh …