A full dive into realizing the edge-enabled metaverse: Visions, enabling technologies, and challenges

M Xu, WC Ng, WYB Lim, J Kang, Z Xiong… - … Surveys & Tutorials, 2022 - ieeexplore.ieee.org
Dubbed “the successor to the mobile Internet,” the concept of the Metaverse has grown in
popularity. While there exist lite versions of the Metaverse today, they are still far from …

A survey on intelligent Internet of Things: Applications, security, privacy, and future directions

O Aouedi, TH Vu, A Sacco, DC Nguyen… - … surveys & tutorials, 2024 - ieeexplore.ieee.org
The rapid advances in the Internet of Things (IoT) have promoted a revolution in
communication technology and offered various customer services. Artificial intelligence (AI) …

Adoption and applications of blockchain technology in marketing: A retrospective overview and bibliometric analysis

M Wasiq, A Bashar, S Akmal, MR Rabbani, MA Saifi… - Sustainability, 2023 - mdpi.com
Blockchain technology has disrupted the traditional approaches of marketing and introduced
altogether contemporary marketing frameworks using its unique capabilities of …

A framework for IoT and Blockchain based on marketing systems with an emphasis on big data analysis

A Aliahmadi, H Nozari, J Ghahremani-Nahr - International journal of …, 2022 - ijime.ir
In today's world, huge amounts of information affect all aspects of our lives and play an
important role in our decisions. The importance of big data in business, like other key …

Stick or twist—the rise of blockchain applications in marketing management

C Lemos, RF Ramos, S Moro, PM Oliveira - Sustainability, 2022 - mdpi.com
The adoption of blockchain technology by companies can change the way they interact with
stakeholders, redefining communication strategies and other marketing processes. In this …

Blockchain-based fair and fine-grained data trading with privacy preservation

L Xue, J Ni, D Liu, X Lin, X Shen - IEEE Transactions on …, 2023 - ieeexplore.ieee.org
In this article, we propose a blockchain-based fair and privacy-preserving data trading
scheme that supports fine-grained data selling. First, to achieve fairness for trading …

Blockchain-based data sharing with key update for future networks

L Xue, D Liu, C Huang, X Shen… - IEEE Journal on …, 2022 - ieeexplore.ieee.org
Future networks incorporate artificial intelligence to enable smart resource management and
adaptive service provisioning. With a heterogeneous architecture and a large number of …

Cross-channel: Scalable off-chain channels supporting fair and atomic cross-chain operations

Y Guo, M Xu, D Yu, Y Yu, R Ranjan… - IEEE Transactions on …, 2023 - ieeexplore.ieee.org
Cross-chain technology facilitates the interoperability among isolated blockchains on which
users can freely communicate and transfer values. Existing cross-chain protocols suffer from …

SPChain: A smart and private blockchain-enabled framework for combining GDPR-compliant digital assets management with AI models

WS Lee, A John, HC Hsu, PA Hsiung - IEEE Access, 2022 - ieeexplore.ieee.org
In the traditional approach to a digital asset management system, the data processing
mechanism is not transparent or visible to the data owners since the data is managed solely …

Towards personalized privacy preference aware data trading: A contract theory based approach

Z Feng, S Yu, Y Zhu - Computer Networks, 2023 - Elsevier
A large number of IoT devices geographically distributed in urban areas makes it attractive
to collect massive data in a crowdsourced manner. To fully exploit the value of …