In recent years, the number of studies in tourism using the eye tracking technique has
increased and started generating valuable information for both academics and the industry …

This study analyses the influence of destination photographs' communication type and
destination country-brand logo and slogan used in ads on the tourists' visual attention and …

Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students,
lecturers, researchers and practitioners a comprehensive guide to the influence of culture on …

Purpose This study aims to investigate the effectiveness of two types of social media videos
used for destination image development: induced/commercial-oriented content and organic …

The nexus of global tourism, disasters and sustainability have always been triggered by
numerous crises, eg, political unrest, wars, and pandemics. However, there is still …

This study aims to explore the influential factors that reduce risk perception and encourage
travel amongst senior citizens. Self-efficacy and social influence are suggested as two …

Over the past three years, travel agents, enterprises and destinations have switched almost
entirely from traditional to digital marketing methods, relying strongly on search engines and …

This chapter explains and discusses the role and potential of psychophysiological tools of
research in tourism and hospitality. As tourism and hospitality services are in general …

In this study, it is aimed to measure the negative effects of recent developments in the
Turkish tourism sector on the financial failures of companies on Istanbul Stock Exchange …

In tourism and hospitality services employee–customer interaction constitutes a significant
proportion of the service provided and hence the quality of the service. This study explores …