Global aspects of emotion have been central to psychosocial theories of health and health
behavior for several decades. A growing body of research has documented key roles for …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

Viewing the consumer as an active, skeptical reader of the persuasion attempt is an
emerging perspective in advertising research. This perspective suggests that a consumer's …

This research develops a model of consumer response to charity appeals. Using the
Extended Parallel Process Model from the fear appeal literature as a foundation, the current …

This study examined consumers' emotional responses, their attitudes toward advertisements
and brands, attributions about the companies promoting the brands, and purchase intention …

This research was conducted to assess how guilt appeals operate in soliciting charitable
donations. It was hypothesized that a sense of responsibility would enhance the …

The authors document advertisers' application of guilt appeals as a method of influence. A
content analysis of guilt advertisements in 24 magazines reveals that (1) guilt appeals …

While emotions have been shown to have significant influence on various consumer
behaviors, the cognitive appraisals linked to consumption emotions have not been fully …

The fabulous gown, the multitiered cake, abundant flowers, attendants and guests in their
finery. The white wedding does more than mark a life passage. It marries two of the most …

This research uses consumer guilt narratives to identify a typology for consumption related
guilt. Three major dimensions of guilt circumstances emerged involving other individuals …