Public relations: Concepts, practice and critique

J Lâ ²Etang - 2007 - torrossa.com
This book aims to provide a critical introduction to key concepts and issues in public
relations, and to convey something of critical thinking processes. My approach was to define …

[图书][B] Political public relations

J Strömbäck, S Kiousis - 2011 - api.taylorfrancis.com
Names: Strömbäck, Jesper editor.| Kiousis, Spiro editor. Title: Political public relations:
concepts, principles, and applications/edited by Jesper Strömbäck and Spiro Kiousis …

Defining and mapping the field of theory and research on political public relations

J Strömbäck, S Kiousis - Political public relations, 2019 - taylorfrancis.com
Political public relations as practice dates back to ancient times, but today, public relations
strategies and tactics are probably more ubiquitous in political communication processes …

[图书][B] Reconfiguring public relations: Ecology, equity and enterprise

D McKie, D Munshi - 2007 - taylorfrancis.com
Innovative and timely, this PR book is the first to address environmental questions within the
context of global business. An excellent counterpoint to the existing US-oriented literature on …

Political Public Relations: Defi ning and Mapping an Emergent Field

J Strömbäck, S Kiousis - Political public relations, 2011 - taylorfrancis.com
While political public relations as a concept and research fi eld is rather new, the practice of
political public relations is probably as old as politics and society itself. If politics is ultimately …

[图书][B] Special Advisers: Who they are, what they do and why they matter

B Yong, R Hazell - 2014 - books.google.com
Viewers of The Thick of It will know of special advisers as spin doctors and political
careerists. Several well-known ministers have been special advisers, among them David …

Government communication about potential policies: Public relations, propaganda or both?

D Gelders, Ø Ihlen - Public Relations Review, 2010 - Elsevier
In this article, we discuss some of the arguments for and against government communication
about potential public policies. This form of government communication is controversial, as it …

Reigniting the fire: a contemporary research agenda for social, political and nonprofit marketing

S Dann, P Harris, GS Mort, ML Fry… - Journal of Public Affairs …, 2007 - Wiley Online Library
The paper reports on the core challenges faced by the nonprofit, political and social
marketing disciplinary areas and suggests a series of research agendas to develop theory …

[图书][B] Slovník politického managementu a volebního marketingu

K Jan - 2012 - books.google.com
Přinášíme téměř sto odborných hesel z oblasti politického managementu, politického a
volebního marketingu a politické komunikace. Většina termínů nebyla dosud u nás v …

[图书][B] More Machiavelli in Brussels: The art of lobbying the EU

MPCM van Schendelen, R Van Schendelen - 2010 - books.google.com
Wie trekken er in Brussel, het centrum van de Europese besluitvorming, aan de touwtjes en
maken het verschil? En op welke manier kunnen ministeries, lokale overheden …