The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
This review article offers insights into the current issues in influencer marketing. We first
provide a historical overview of extant research that mainly focuses on its bright side, and …
provide a historical overview of extant research that mainly focuses on its bright side, and …
[HTML][HTML] From social media diet to public riot? Engagement with “greenfluencers” and young social media users' environmental activism
Many adolescents and young adults spend countless hours a day on social media, where
they can engage with social media influencers and may establish parasocial relationships …
they can engage with social media influencers and may establish parasocial relationships …
Green influencer marketing: conceptualization, scale development, and validation: an application to tourism products
This study aims to conceptualize the green influencer marketing (GIM) and to develop a GIM
scale for its measurement. To achieve this goal, this research used a sequential exploratory …
scale for its measurement. To achieve this goal, this research used a sequential exploratory …
“Informers” or “entertainers”: The effect of social media influencers on consumers' green consumption
X Zhao, Z Zhu, M Shan, R Cao, HA Chen - Journal of Retailing and …, 2024 - Elsevier
This research examines the impact of social media influencers on green product purchasing
intentions through three studies. Study 1 (N= 195) identifies a consumer preference for …
intentions through three studies. Study 1 (N= 195) identifies a consumer preference for …
Greenwashing: a rapid escape from sustainability or a slow transition?
S Yildirim - LBS Journal of Management & Research, 2023 - emerald.com
Purpose Some wrong methods have emerged in the form of greenwashing while on the way
to becoming a green and sustainable brand or business. Recently, it has been questioned …
to becoming a green and sustainable brand or business. Recently, it has been questioned …
Circular economy and agriculture: mapping scientific productivity, research pattern and future research direction
J Ali, T Ali - Environment, Development and Sustainability, 2023 - Springer
This study aims at assessing the global research productivity and discovery of knowledge
clusters on circular economy and agriculture using bibliometric analysis. A total of 757 …
clusters on circular economy and agriculture using bibliometric analysis. A total of 757 …
[HTML][HTML] Preaching to the choir: Do green influencers make a difference?
S König, E Maier - Journal of cleaner production, 2024 - Elsevier
Green influencers are crucial in promoting sustainable lifestyles, but their impact may vary
depending on their audience. Their behavioral effect might be limited if they were mainly …
depending on their audience. Their behavioral effect might be limited if they were mainly …
The role of travel influencers in volunteer tourism: an application of the cognitive response theory
ABSTRACT Drawing on the Cognitive Response Theory (CRT), this research aimed to
examine how travel influencers'(TI) content about volunteer tourism affect their followers' …
examine how travel influencers'(TI) content about volunteer tourism affect their followers' …
Digital Influencers' Attributes and Perceived Characterizations and Their Impact on Purchase Intentions
Research into the role of digital influencers in marketing strategies is a rapidly developing
area that has attracted the interest of researchers and organizations. In recent years …
area that has attracted the interest of researchers and organizations. In recent years …
What else is new about social media influencers? Uncovering their relation and content strategies, and the downsides of being famous
Prior research on social media influencers (SMIs) often examined questions such as their
model of communication with followers, ethical concerns, motivations, and ways of gaining …
model of communication with followers, ethical concerns, motivations, and ways of gaining …