Fashion retail has a large and ever-increasing popularity and relevance, allowing customers
to buy anytime finding the best offers and providing satisfactory experiences in the shops …

The RFM (Recency, Frequency and Monetary) model provides an effective analysis for
decision makers in order to target their customers and develop appropriate marketing …

Customers' Segmentation is an important concept for designing marketing campaigns to
improve businesses and increase revenue. Clustering algorithms can help marketing …

This study investigates the priorities of food preference attributes of Muslim travellers in
Japan to identify Muslim consumers' willingness to pay for food at establishments that offer …

In recent years, customer segmentation has become one of the most significant and useful
tools for e-commerce. It plays a vital role in online product recommendation system and also …

This book brings together intelligence systems and the Internet of Things, with special
attention given to the opportunities, challenges, for education, business growth, and …

In recent years data mining (DM) has been heavily applied in customer relationship
management (CRM). The objective of this paper is the categorization of customer records …

The most successful companies are the one that know their customers very well and can
anticipate their needs. Good customer profiles at the fingertips have businesses improve …

Nowadays, credit scoring is one of the major activities in banks and other financial
institutions. Also, banks need to identify customers' behaviour to segment and classify …

Despite enormous demand for and explosive growth of mobile phone apps in recent years,
few studies have been conducted to arrive at a multi-faceted valuation of app users. Our …