Factors Influencing Gen-Z’s Intention to Buy Green Cosmetics in Ho Chi Minh City, Vietnam

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[HTML][HTML] Green Cosmetıcs And Generatıon Z In Indonesıa: The Role Of The IMB Model In Predıctıng Purchase Intentıon

A Andika, N Nadia, FB Aulia - APMBA (Asia Pacific Management …, 2023 - apmba.ub.ac.id
The development of green cosmetics is considered a transformative step that supports
sustainability issues and environmental protection. Furthermore, Generation Z, which is the …
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