Customer perceived ethicality and electronic word of mouth approach to customer loyalty: the mediating role of customer trust
S Aldulaimi, S Soni, I Kampoowale… - International Journal of …, 2024 - emerald.com
Purpose Drawing from stakeholder (ST) and social exchange theory (SET), the purpose of
this study is to examine the relationship between customer perceived ethicality (CPE) …
this study is to examine the relationship between customer perceived ethicality (CPE) …
The Impact of Online Word of Mouth (e-WOM) on End-User Purchasing Intentions: A Study on e-WOM Channels' Effects on the Saudi Hospitality Market
H Beyari, H Garamoun - Sustainability, 2024 - mdpi.com
In this paper, we study the relationship between electronic word of mouth (e-WOM), brand
perceptions, and consumer purchase intentions in the Saudi hospitality market via an …
perceptions, and consumer purchase intentions in the Saudi hospitality market via an …
Electronic word‐of‐mouth and Indian solo female travellers' hotel booking intention: Moderating role of perceived risk
The female solo travel trend is getting very popular globally, but females often face
challenges related to their safety and security during their travel. The current study aims to …
challenges related to their safety and security during their travel. The current study aims to …