The aim of the current paper is advance a comprehensive framework meant to bridge three
major concepts, namely intellectual capital (IC), the internationalization process of small and …

This study investigates how technology acceptance model (TAM) factors and social factors
determine customer purchase intention. Although previous studies on mobile apps have …

The growing use of mobile technologies is spawning firms' adoption of mobile relationship-
building techniques, including via mobile apps. However, despite the rapid rise of these …

Artificial intelligence integrated with customer relationship management (CRM) systems has
revolutionized organizations' means of analyzing their huge volumes of customer data. To …

Despite the considerable benefits of CRM, there is a paucity of research considering CRM
adoption stages (evaluation, adoption, and routinization). Thus, we developed a conceptual …

Blockchain technology has the promise of transforming security and trust in digital
transactions. However, concerns about technical complexity and the benefits of deployment …

The purpose of this study is to determine the impact of adopting a artificial intelligence-
embedded customer relationship management (CRM) system for business-to-business …

Despite positive attitudes towards augmented reality (AR) technology and the rich consumer
experience that the technology offers, AR technology adoption and usage to enhance the …

Purpose The purpose of this study is to explore the behavioral intention of the employees to
adopt artificial intelligence (AI) integrated customer relationship management (CRM) system …

The impact of trust, privacy and quality of service on the success of E-CRM: the mediating role of
customer satisfaction | Emerald Insight Books and journals Case studies Expert Briefings Open …