Konten interaktif telah menjadi salah satu strategi utama dalam membangun keterlibatan
konsumen dan memperkuat kesetiaan merek dalam lingkungan digital saat ini. Artikel ini …

Purpose This study aims to examine the impact of digital transformation on firms' value and
explore the mediating impact of ESG performance and moderating impact of information …

Analysing the social impact of sports facilities is important because they can have a positive
impact on the health and well-being of the people who use them, foster social inclusion and …

With the rapid popularization of communication technology, various social media platforms
have grown rapidly. Social media plays an important role in promoting the whole social …

The use of digital technology has enabled consumers to play an essential role in the
success of startups. Priem et al. proposed a demand-value creation-performance framework …

As the concepts of intellectual property and media marketing have gained popularity, media
marketing has gradually become an integral part of intellectual property marketing, and its …

Objective: Companies are realizing the potential of the online brand community to increase
consumer relationships. Online Brand community keeps customers using the company's …

Under the influence of the dual-wheel driven mechanism of the economy, diverse market
demand imposes greater demands on enterprises in the sports industry cluster, and the …

In order to promote healthy economic growth and develop China's sports industry. Based on
a cross theoretical model and a cognitive decision-making model for sports consumption …

Penyelidikan ini bertujuan untuk membangunkan indeks budaya sukan bagi mengenal pasti
tahap budaya sukan rakyat Malaysia serta mengukur isu-isu lain yang berkaitan. Data …