This study aims to know the influence of electronic word of mouth (E-WOM) and brand trust
on online purchase decision of skincare products in Lazada. The research sample is 100 …

This research aims to determine the extent of the influence of influencer marketing and
online customer reviews on purchase intention through the perceived value of Tiktok Shop …

Penelitian ini dilakukan dengan tujuan untuk menguji masing-masing pengaruh dari viral
marketing, electronic word of mouth, dan brand awareness terhadap purchase intention …

This study aimed to discover the importance of electronic word-of-mouth using the TikTok
application to the consumers' purchase intention on Local Cosmetics and the significance of …

Amaç-Bu çalışmanın amacı, dijital medya platformları için dijital pazarlamanın ve elektronik
ağızdan pazarlamanın marka popülerliği üzerindeki etkisini ve bu popülerlik etkisinin …

Di era persaingan bisnis yang semakin ketat, perusahaan harus meningkatkan penjualan
untuk menarik pelanggan dalam memutuskan pembelian. Dengan kemajuan teknologi yang …

Nowadays, interest in makeup products is on the rise. Local makeup products are also
growing and innovating. One of the local makeup brands is Mad For Makeup. The purpose …

Social media is a digital marketing tool that is more adaptive and provides convenience for
its users, including product campaign. Changes in consumer behavior have made …

Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing terhadap
keputusan pembelian skincare dengan eWOM (electronic word of mouth) sebagai variabel …

Consumer satisfaction and purchasing decisions made by consumers have always been a
concern of marketers, taking into account these two aspects can encourage businesses to …