This study provides an overview of state-of-the-art research on Artificial Intelligence in the
business context and proposes an agenda for future research. First, by analyzing 404 …

The ongoing development of business and the most recent advances in artificial intelligence
(AI) allow for the many business practices to be improved by the capacity to establish new …

Organizations of all kinds, as well as their in-house or agency public relations teams,
increasingly co-opt Artificial Intelligence (AI) to enhance their capabilities. This paper …

Artificial intelligence (AI) has become integral to public relations. The technologies that
comprise AI have infiltrated virtually all areas of practitioners' work. Agencies, industry …

This chapter intends to give insights into the use of technologies such as virtual reality (VR),
augmented reality (AR) and artificial intelligence (AI) in tourism and hospitality. Thus, the …

Abstract The importance of Stakeholder Theory as an integral part of business analysis
becomes evident as all Stakeholders will influence the business environment at some point …

Artificial intelligence (AI) has become an increasingly integrated aspect of daily life.
Particularly, businesses have been incorporating AI into many of their features from …

Today, businesses are evolving in an extremely competitive market. As we enter Industry
5.0, modern firms' dynamic business processes need a technological boost to enable them …

Purpose: In recent years, we have witnessed the emergence of a large number of smart
products and services, their commercial availability, and their socio-economic impacts on …

Kullanılmaya başlandığı yıllarda internetten yalnızca görsel ya da yazılı materyal temini gibi
sınırlı alanlarda yararlanılabilirken, yıllar içinde yaşanan gelişmeler sonucunda çok daha …