This editorial introduces the special issue on marketing science and health. We begin by
describing the healthcare ecosystem and its many distinguishing features relative to other …

Medical device companies may play a role in the type of treatments provided to patients,
namely by influencing physicians to use their products. Physicians interact frequently with …

This study sheds new light on first-and early-mover advantages in the context of product
innovation. Research on this classic topic often assumes that each firm participates in the …

In vertical markets, eliminating double marginalization with a two‐part tariff may not be
possible due to risk aversion. Under uncertain demand, contracts with large fixed fees …

Medical device companies may play a role in the type of treatments provided to patients,
namely by influencing physicians to use their products. Physicians interact frequently with …

In my dissertation, I look at markets for technology in the medical device industry. In my first
study, I qualitatively explore timing-related decisions behind technology acquisitions. In my …