This paper reviews current research relevant to new product development, customer
development, and the lean startup. Customer development and the lean startup are a new …

A significant body of knowledge exists on inverse problems and extensive research has
been conducted on data-driven design in the past decade. This paper provides a …

Big consumer data provide new opportunities for business administrators to explore the
value to fulfil customer requirements (CRs). Generally, they are presented as purchase …

Lead users have long been acknowledged as important contributors to the market success
of innovative products and services. The ability of lead users to be such effective innovators …

This paper explores the relation between creativity, innovation and new product
development in multidisciplinary and multisectoral settings. We claim that the development …

Most organizations use new product development (NPD) processes that consist of activities
and review points. Activities basically solve problems and gather and produce information …

The goal of decision‐making during the execution of the fuzzy front end (FFE) is to develop a
creative new product concept. Although intuitive decision‐making has been found to …

The inherent uncertainty of the innovation process, along with the fast‐changing world of
technology, presents significant difficulties to modern companies. As a result, product …

New product idea evaluation decisions made by individual development team members
during their idea generation activities allow for and may also benefit from the use of both …

Scrum is an iterative and incremental development framework that, nowadays, is mainly
used for software development. In this work, a Scrum-Based New Product Development …