Digital technology is the representation of information in bits. This technology has reduced
the cost of storage, computation, and transmission of data. Research on digital economics …

There has been increasing attention to privacy in the media and in regulatory discussions.
This is a consequence of the increased usefulness of digital data. The literature has …

The authors provide a critical examination of marketing analytics methods by tracing their
historical development, examining their applications to structured and unstructured data …

Digitization makes it easier for firms to build their innovation and marketing efforts around
consumers' personal data. In this research, we employ a privacy perspective based on …

We provide a theoretical model of privacy in which data collection requires consumers'
consent and consumers are fully aware of the consequences of such consent. Nonetheless …

We show that websites' vendor use falls after the European Union's (EU's) General Data
Protection Regulation (GDPR), but that market concentration also increases among …

This article summarizes and draws connections among diverse streams of theoretical and
empirical research on the economics of privacy. We focus on the economic value and …

This article investigates how Internet users' perceptions of control over their personal
information affect how likely they are to click on online advertising on a social networking …

The General Data Protection Regulation (GDPR) was enacted in the European Union in
April 2016 and went into effect in May 2018. We study its impact on investment in new and …

We document short-run changes in websites and the web technology industry with the
introduction of the European General Data Protection Regulation (GDPR). We follow more …