This research aimed to analyse the user experiences of reference services in academic
libraries based on the marketing mix 7Ps concept. The sample was instructors and students …

Libraries and information centers arean indispensable part of any academic or research
institution in India. Information transfer and dissemination of information have long been …

This paper discussed in detail the implication of Dr. SR Ranganathan's Five Laws of Library
Science in marketing library and information resources and services. Marketing in …

Inclusive Education involves restructuring the culture, policies and practices in our academic
institutions to meet the diversified needs of all students. Thus inclusive education means that …

The paper reviews librarianship as a profession and the roles of librarians as a requisite
institution for information and knowledge dissemination avenues to man. Enumerated are …

O presente trabalho consiste na concepção de um plano de comunicação aplicado a um
serviço, neste caso específico, o Serviço de Documentação e Informação (SDI) da …

O presente trabalho consiste na concepção de um plano de comunicação aplicado a um
serviço, neste caso específico, o Serviço de Documentação e Informação (SDI) da …

No atual contexto do desenvolvimento e absorção social das Tecnologias de Informação e
Comunicação, os Serviços de Documentação e Informação, começam a reconhecer a …

This text is addressed to the practicing librarian and other information professionals who
need to conduct research and publish. It also is designed to the benefit to the graduate …

Marketing in librarianship is an act of planning, organizing, dissemination and controlling of
information services on a proactive and users oriented way that ensures the patrons …